Four Strategies to Brand Yourself as an Experienced Candidate

You hear the term “personal branding” thrown around a lot these days. At its core, personal branding is simply a way to highlight your credentials and stand out among other job candidates. Let’s now learn about four strategies that will help you brand yourself as an experienced candidate and gain the attention of recruiters.

  1. Highlight Job-Specific Accomplishments 

Every candidate has their own unique list of accomplishments and qualifications. But what recruiters want to know is how your accomplishments relate to the specific job you’re applying for.

Your goal is to identify specific achievements from your past that are highly relevant to the job at hand. Be sure to mention them on your resume and cover letter as well as during the interview because this should have a considerable impact on your recruiter’s ultimate decision.

  1. Emphasize Cross-Functional Skills

Odds are you’ll be responsible for at least a handful of different tasks on any given workday. That’s why it’s wise to brand yourself as a person who possesses “cross-functional” skills. For instance, you might explain your skill set enables you to perform multiple job functions and you’re not pigeonholed to one specific task. This lets potential employers know you’re capable of taking on different roles if need be and are able to adapt.

  1. Create a Portfolio

A key part of building a personal brand is having some type of physical or digital media for others to reference. This gives recruiters a quick and easy way to learn about your skills and expertise and is a great way to convey your personality, philosophy and values. When it comes to creating a digital portfolio, you could simply create your own website or use professional portfolio-building platform like the ones listed on this article 

  1. Show Your Commitment to Perpetual Improvement 

The majority of today’s industries are continually evolving. Brand yourself as an experienced candidate and make yourself more desirable by showing you’re always looking to improve. Whether it’s staying up-to-date on industry trends via blogs, reading trade magazines or periodically enrolling in classes to brush up your skills, this can be highly beneficial and give you an edge over most other candidates.

You should take full advantage of personal branding. It can be a tremendous asset for your job search and eliminate any question marks recruiters may have about you. The end result should be less friction in your job search and more opportunities coming your way.

Looking to accelerate your job search? Contact Encadria Staffing Solutions today.

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