Social media has revolutionized the world, and in many ways, it’s changed the way that companies do business. You could also argue that the way that your company is portrayed through social media can make or break you.
While it’s fairly common for employers to evaluate employees through social media, there are now many employees who are turning the tables and evaluating potential employers through this medium. If you hope to acquire talented individuals in your industry, it’s important to know how candidates evaluate employers and strive to develop a strong social reputation. Here are some examples.
The Images Employees Post
Perhaps the quickest way for candidates to gain perspective on a potential employer is to check the photos that company employees post on sites like Facebook and Instagram. That’s because media such as this paints a fairly detailed picture of what it would be like to work for a particular company.
If the images give the impression of teamwork, camaraderie and high morale, it should be a selling point for your business. On the other hand, images implying negativity or poor morale probably aren’t going to do you any favors when it comes to recruiting.
If you post pictures from a company outing such as a picnic or charity event and you get hundreds of likes and dozens of comments from your employees, it’s likely they are engaged and at least reasonably satisfied with their jobs. However, barely any likes or comments could indicate the opposite and that employees aren’t all that excited about working for your company. The latter can be problematic both from a public relations and recruiting standpoint.
Responses to Customers
According to Anna Tate, marketing communications manager for IPVanish, a technology firm, “If there is a lot of negative feedback, or if the company is not responding to a customer’s negative feedback on social media, that indicates a possible negative environment.” When it’s painfully apparent that there are a lot of negative comments about your company, or you have an unacceptable response time, this can definitely be a strike against you.
The Value of a Solid Social Reputation
Due to the fact that we’re living in such a social media-centric era, you want to do everything within your power to carve out a strong social reputation. This means devoting ample time to it and potentially assigning specific team members to exclusively manage your social media accounts. With enough effort and attention, you can make your company seem more appealing to talented candidates as well as consumers.